Tuesday, April 15, 2008

"...Without the Rap!"

Part of the mystery has been solved about a new Rapid City radio station. Connoisseur Media’s new FM station at 102.7 played Christmas music for several weeks – becoming something of a curiosity, and leading some folks to wonder what music format the station would eventually adopt.

Well, the cat is out of the bag, and KXMZ/102.7 (Box Elder-Rapid City) bills itself as “Hits 102.7, Today’s Best Hits Without the Rap.” They’re streaming commercial-free music on their web site with a format that is clearly aimed at teens and young adults. We understand that Connoisseur picked up the 50,000-watt station in an FCC auction for just over $1 million. It’s one of 18 radio stations in the Rapid City market.

The more intriguing parts of the mystery remain: 1) When will they start generating some advertising revenue? 2) How successful will they be? And, perhaps most important to many of us: 3) just how much local service will 102.7 provide?

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